Nike Women: Honor all stages of a woman's life

The Nike Women’s business had gone through a number of changes, under a variety of executive leaders over its first decade. In order to unify the team and inspire sound decision-making across the global operation, a set of Guiding Principles were introduced to serve as a touchstone for all major initiatives. These became the foundation for brand and business strategy that could be sustained over time.

In 2006, the leadership team responsible for the output of over $1B in sales gathered for a 3-day Leadership Summit at a hotel in Santa Barbara, CA. Serving to facilitate the event’s design, conduct several World Café sessions and facilitate an evening team building event, John Burgess of Incite was retained to bring fresh perspective and skills that helped make the event a resounding success.

The Leadership Summit included strategy sessions, collaborative roundtables, group learning exercises, relationship-building events and the hard work of constructing a new fiscal plan.