Sellen Construction

After 71 years building some of the most significant structures in Seattle and beyond, the region’s #1 contractor is experiencing competitive pressure from national and international firms who have swarmed the market to win large projects from the likes of Amazon.com, Microsoft, Starbucks, UW, Boeing and a thriving local healthcare and retail sector. 

Sellen has enjoyed a stellar reputation and in many measurements is considered the top general contractor in the region. But its leadership knew they could do more to stand out, to claim what is uniquely theirs, and to build deeper relationships in the community. 

Incite was retained to “refresh the brand” and find a way to amplify what was most valued about the firm and its work. After executing a broad research study, both within the company and externally wit its clients ands partners, Incite developed a potent brand strategy that was authentic, differentiating and works to engage all stakeholders. Throughout 2012, Incite will be creating a series of communications to express the strategy – efforts that will inspire employees, engage clients and put competitors on their heels.